Many businesses have a slow season some are in winter while others seem to be in summer. Studies show us that during the summer employees tend to be more distracted and production decreases. They have also been known to show up a little later, leave a little early, and call out more to extend their weekend. There are many reasons this happens, clearly, the weather or the kids being on break are two main ones. So the question becomes do entrepreneurs also hit a “wall” during this time? Absolutely, but the wall may not be what you think, the wall is their mindset and their over-focus on the sales slowing down throwing them into a summer depression. It is when their mindset is weaker than all the other distractions that become a problem.
In this episode, you will discover:
Super salesman and bestselling author Zig Ziglar, says “If you aim at nothing, you will hit it every time.” Perhaps one of the hardest parts of summer is the lack of outside structure and false beliefs that this is a “slow season”. If sales is a math formula and you are getting more no’s than other seasons the first place to start is increasing the number of potential customers you are asking. Furthermore, the energy around how you ask will influence the results of the conversation, you must work on your mindset and beliefs. Join us this week as we discuss how to develop new behaviors, routines, and habits during the summer, so you can start taking action towards your dreams and future today.
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