Description

How can plant-based meat address the dual challenge of protein over-consumption and a serious lack of fiber in Western countries? Kati Ohens' approach to product formulation at Plantcraft may have the answer.

In this episode, we discuss:

• How shopping environments influence consumer habits and perpetuate problems in the food system
• What plant-based meat needs to offer beyond good taste
• The potential impact of consumer education from plant-based brands and organizations
• Why unity is important in the vegan and plant-based communities

Want more industry musings and nerdy plant-based insights? Subscribe to The Modern Health Nerd for weekly updates: https://www.modernhealthnerd.com/news/

About Kati & Plantcraft

After a 20-year marketing, advertising, and software executive career, Kati exited her agency to start working in the mission space. While working as a vegan transition coach, she noticed the gap in the alt meat market and the need for deli slices.

Kati met co-founder Csaba during a work project as they were looking at commercialising a new food tech IP--and she discovered that it could be used to make groundbreaking plant-based meat alternatives. Together they formed Plantcraft.

Find Plantcraft Online!

Web: https://www.plantcraft.com

Instagram: https://www.instagram.com/plantcraftfood/

Facebook: https://www.facebook.com/plantcraftfood

LinkedIn: https://www.linkedin.com/company/plantcraftfood

More Food & Nutrition Resources:

Physicians Committee for Responsible Medicine (PCRM): https://pcrm.org

Dr. Michael Greger (videos and articles): https://nutritionfacts.org