For Robert Baldwin, VP of Business Development at Knaxis, the real driver behind sales is a passion for helping people. If your goal isn’t to help people solve their issues (ideally with the product you’re trying to sell), then you’re in it for the wrong reasons. The thing is, people can tell if you’re trying to just push a product on them so that you can cash out on the transaction. They can also tell if you’re clearly invested in enabling them to do what they already do, but better.
In this latest episode of the Unsubscribed! Podcast, Rob walks Pierce through what it means to run a leading business development team, how BD and marketing can work together and why it’s so important not to default to the obvious messaging. Check it out.
In this episode, you’ll learn:
1) What effective business development is
2) Why it’s so important to surprise your prospects with new information
3) What it looks like when business development reports into your CMO
