People who do business in Ottawa know the Ottawa Business Journal (OBJ). With its insightful coverage and coveted awards, the OBJ covers everything from the latest happenings to the infamous 40 Under 40 list. President of Great River Media Inc., Michael Curran is a respected leader in print, digital, and events — and the person that’s been behind the OBJ for the last 23 years. In this episode of Unsubscribed! Podcast, Michael takes a look back at his career to date, exploring how creating and distributing business news has changed, and the value that local business brings to our communities.
In this episode, you’ll learn:
1) What content marketers and journalists have in common (quite a lot, as it turns out).
2) About the value of regular short form pieces alongside less frequent long form content.
3) How technology has impacted business news and reporting since the late nineties.
