No matter how creative a campaign is, you will not get leads or sales unless you have one thing: effective positioning. People choose the solution provider they know and trust. So how do you effectively position your organization as an ideal solution? How do you know which positioning factors ACTUALLY MATTER to your prospects? Stormie Andrews takes attendees through The World's Best Buyer Persona audio exercise to shift the paradigm about the concept of "target market" and truly resonate with customers. All in the effort of delivering the right message...to the right person...at the right time...all the time.
