Once upon a time, Coca-Cola ran one of the world's most successful reusable bottle systems. Their decentralized network boasted an over 95% return rate, with some glass bottles being used upwards of fifty times before being recycled. Today, they're the biggest plastic polluter on the planet. What the hell? This week Olivia's telling us the story of Coca-Cola, the rise of the single-use mindset, and how promises to "keep America beautiful" managed to put the blame on individual consumers and governments instead of on the producers of that trash. Plus, Elise's cool new project that tackles packaging waste, how Prohibition ruined everything, and what new media is giving us hope.
Follow @Repackagemailers for more packaging waste facts and to learn more about Elise's Austin mailer reuse program. Plus the cutest little raccoon.
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