Have you ever been scrolling on Instagram and found yourself lingering on a sponsored post that promises to fix all of the problems you didn’t know you had? Ads are not a new concept, but with the rise of digital marketing and social media, the advertising game has gotten a lot more sly. In fact, with the amount of content we are consuming on a daily basis, do we even realize when and how we are being influenced by ads? Marketing is naturally manipulative, and today we’re talking ethics in advertising - if that’s even possible. Join us as we interview business entrepreneur Josh Lima as he breaks down his perspective on digital marketing and how we can be conscious consumers. Thanks for joining us for another week of our series on the WORLD WIDE WEB! We’re peeling back the layers of the internet and technology to find out what really is happening online, how it affects us and what we can do about it.