https://whazuptoday.com/social-media-marketing-tips/
Social media marketing can be pretty overwhelming when you have absolutely no idea what to share. Many businesses tend to go the wrote of “promotion, promotion, promotion,” but no one wants to follow a social media account that only talks about themselves. Social media is about engaging with people and providing content that will help your followers and give them something they’ll actually want to read.
There’s no doubt about it – social media should be a vital component of your overall marketing efforts.
1) Decide WHO your target audience is – Who are you trying to reach?
2) What social media networks are you going to be using? (Hint, you want to be where your audience hangs out)
Write down your monthly goals and create a list of things you need to share this month. What is super important for you to accomplish this month? Here are a few examples…
This is helpful because it determines the type of content you should focus on sharing. Plus, you can pre-schedule out your promotional content as you need it.
People have come to expect social posts to include a visual component. Twitter’s internal data, for example, shows that people are three times more likely to engage with Tweets that have visual elements like a video, photo, infographic, or GIF.
Social images drive real-world action, too. More than half of millennials have made travel plans or visited a restaurant based on an image or video a friend shared on social.
Instagram, Pinterest, and Snapchat, in particular, are visual-first networks. If your content doesn’t look good, no one will stop scrolling to read what you have to say.
The dimensions for these will change over time. So do your research when creating these to find the
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