In this episode of the podcast, MEAT+POULTRY speaks with Sam Edwards III, 3rd generation cure-master and chief executive officer of Surry, Va.-based, Edwards Virginia Smokehouse.
Edwards discusses the steps his family business has taken to keep its crafted ham products relevant through the difficulties of the pandemic and another incident a few years ago. During the interview, Edwards explains how his business continued to work through a 2016 fire that destroyed the ham producer’s facilities.
Then, he discusses how COVID-19 shifted many business practices at their retail stores and at its Surry, Va. headquarters. Edwards also discusses the direct-to-consumer business or mail-order business that has continued to be successful for his company through the years.
Edwards also shares how the company has started to engage customers with Q&A sessions online on how to cook ham products for the dinner table.
These topics and more are covered in this week’s podcast with Sam Edwards from Edwards Virginia Smokehouse – give it a listen and let us know what you think.
