Welcome to this weeks Podcast this is Rosemary O'Shaughnessy digitalcontentmanager.ie. I will be chatting this week about how a business lost 20% of a sale and the sales process to avoid that happening.
During Covid19 are shopping habits have changed and how we spend our money. Do you understand the steps and sales process your customers take before spending their hard earned cash with your business.
- I buy my groceries online how did I make that decision it was due to the offline and online world
- I noticed a van saying FREE local delivery
- I visited the website to see if it had everything I wanted in stock on the website
- I noticed some things I wanted were missing
- I talked with the owner of the business .
- We agreed I would get the special offers online and then email my grocery list.
- Include the items that I wanted that they do not promote online like senior dog food.
- Is it clear how your customers contact you.
- Ask questions to see if you have an extra product or service.
- Can you source products for your customers, in my case senior dog food?
- Online FAQ or to contact the business offline for example
- Make it easy for your customers they are busy if the buying process is complicated they could decide not to buy.
- Like I decided to buy 20% less when I was not offered options when certain foods were out of stock.
- Make it easy for your customer to buy more not less.
- I buy food every week, 52 weeks of the year if I buy 20% less and other customers that's a lot of money for any business.
Now are you using a CRM Customer Relationship System?
What is a CRM it s a way to keep a note of those extra things your customers like or do not. To give you information to offer that extra customer service to stand out from your competition.
Examples are HubSpot, Zoho, Salesforce
In my example, if I mention my birthday is happening in 11 months' time and I like chocolate cake, the business could have a reminder to send a slice of chocolate cake with my weekly grocery delivery.
I would be so happy and would tell friends family and more. Happy Customers help grow businesses.
- Do your customers know what you offer
- Are you offering quality reliable service
- If they want to buy something new from you do they know how to ask?
Many thanks for listening to this Podcast this is Rosemary O'Shaughnessy Digital Content Manager
- I work for freelancers , coaches and adults with dyslexia.
- I design and manage WordPress Websites, done for you content creation, content created with you. Do you need training that is customised for your needs?
Contact me to have a chat and learn how I can help you and your business
- Contact
Many thanks for supporting this podcast Rosemary O'Shaughnessy and of course do feel free to contact me with your recommendations for the Podcast.
