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Welcome to another episode of How She Owns It. In this episode of Ask Pauline, I want to tell you about Facebook pixel, especially it's targeting and how to use it. It's an advertiser's or online entrepreneur's dream if you use it correctly.
[00:01:14] What is Facebook pixel?
[00:01:54] It’s an easy process to set up
[00:02:38] The pixel will create an audience, not based on demographics or interest, but on who is actually interacting with your websites and landing pages.
[00:03:44] Remember, it can take up to 16 to 17 touchpoints for someone to become a consumer.
[00:04:47] You can do is you can target new campaigns, ad ons and cross-selling offers.
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