My most expensive speed bump yet.
Healthy prepared meals in a drive-thru... man, I thought this would be genius. We were the first drive thru meal prep location in the country.
11 months. That’s how long it made it.
Feb. 2019 - Dec. 2019.
In this episode, I take you through why this concept didn't work in detail, all the way through the closing process. It is all obvious to me now, but that's how it works - easy to play Monday morning quarterback.
Failure is best learned through a secondhand story, and is much cheaper, so maybe you can take a lesson or two from this.
