Hayden Adcock joins the Roughnecks Podcast this week. Hayden is the Director of Marketing for Yee Yee Apparel. Yee Yee apparel is an outdoor apparel company started by country music artist, Granger Smith, and his brothers. Hayden comes on and discusses what it takes to brand a business. He and Cole talk about Yee Yee Day, the new Yee Yee race car, as well as social media in the business aspect. This is a crazy-good episode with many learning points if you are starting or already started your own business.