Mark Samuel is the CEO of IWON Organics, a brand that has disrupted the snack and consumer goods space. Prior to this, he was in the health and wellness space. He is a father, athlete, and founder who has successfully created a brand that focuses on balance.
In this episode, Mark Samuel talks about how he came up with the idea for IWON Organics, the brand's focus on balance, and how he went about creating the flavor profile for the snacks. He also discusses the daily responsibilities and obstacles he faces as the CEO of the company, and offers advice to aspiring executives, strategies he is employing to overcome the challenges of the current market, including exploring partnerships and mergers.
- The idea behind IWON Organics - (00:01:18)
- The brand's focus on balance - (00:01:52)
- Creating the flavor profile for the snacks - (00:02:21)
- Daily responsibilities and obstacles as CEO - (00:02:46)
- Advice for aspiring executives - (00:03:18)
- Strategies to overcome current market challenges, including exploring partnerships and mergers - (00:03:57)
- The importance of finding a market fit and identifying an audience - (00:05:31)
- The role of a founder's story in building brand legitimacy - (00:07:03)
- Goals for the future growth of Iwon Organics, including expanding to more households and promoting health and wellness - (00:07:35)
- Marketing strategies and developing a LinkedIn presence - (00:09:08)
- Mark Samuel's training style and maintaining fitness - (00:10:33)
- Competing with unhealthy snacks in the food industry - (00:12:01)
- The power of marketing and emotional connection with consumers - (00:13:58)
- Establishing Iwon Organics as a brand on the same shelf as popular products - (00:17:36)
- The importance of time management and health - (00:19:22)
- The role of health in performance and personal life - (00:21:02)
- Feel Good Cold Plunge - a side project - (00:24:04)
- The benefits of cold plunging and the creation of Feel Good Cold Plunge - (00:24:23)
- Advice from Mark's future self and the importance of the journey - (00:25:51)
Follow Mark:
🔸 https://www.linkedin.com/in/markalansamuel/
🔍 https://feelgoodcoldplunge.com/
🔍 https://iwonorganics.com/
As a bonus for our listeners: check out https://feelgoodcoldplunge.com/ and use code JC15 for 15% your first order!
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