In the final episode of 2021, Liz and Elisa have a conversation with University of Toronto Mississauga ICCIT Assistant Professor Dan Guadagnolo on the nuances of consumer culture, PR, and marketing. We explore how consumer culture has changed since the 1960s, the relationship of race, class and gender to consumer capitalism, and the impact of targeted ads. We also share three retail worker's experiences, their advice on being better shoppers this Holiday Season, and the surprising phenomenon of the "Christmas Creep."
Professor Dan Guadagnolo is a historian of twentieth century U.S. business and culture. His research examines the contemporary and historical political economy of marketing, PR, branding, and management strategy since the 1960s. He teaches at UTM at the Institute of Communication, Culture, Information and Technology.
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