In part two of our conversation with Mike, we finish off speaking about the Salomon 1080 story – but it leads nicely into the conversation about the formation Switchback Entertainment ( his production company), and his work with Salomon Japan & the start of Salomon Freeski TV, now known as Salomon TV.
“How can we shake up the Traditional Ski Movie Model??” - Short form action & online – which was in 2007; yet again challenging conventions and this time the way we consume certain types of media. http://tv.salomon.com
We also talk with about Mike about his work with POW (Protect Our Winters) Canada which is something he is also very passionate about having spent so much time in the mountains and seeing first-hand the changes in snowpack.
As the Chair of POW Canada, he shares his role in the organisation as well the vision and philosophy behind it.
"Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to advocate for policy solutions to climate change. We believe our love of adventure in nature demands our participation in the fight to save and protect it" - www.protectourwinters.ca
If you want to learn more about Protect Our Winters and get involved; find your country and sign up at www.protectourwinters.org
Find out more about Mike by following:
IG @Mikedski
Twitter: @MikeDski
Check out his work at Switchback: www.switchbackentertainment.com
Follow Protect Our Winters Canada:
@protectourwinterscanada
www.protectourwinters.ca
Check our Salomon TV:
http://tv.salomon.com
