I had the honour of meeting Rupert Gammond, founder of PFD, a number of years ago and from the very start was struck by his passion and dedication to skiing and to that of making his own skis. Making skis of any kind is a huge undertaking - but building them in the UK in a limited quantity, focusing on using products like Bamboo - is a whole other level.
After finishing a product design degree, Rupert Gammond, founder of PFD, went straight to the mountains. Over the course of six winters, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach.
In 2012 Pure Freeride Design was born out of a young designer’s passion for quality craftsmanship coupled with an equal passion for skiing. After finishing a product design degree,PFD began its journey to create handmade skis in a purpose-built workshop, driven towards the perfect blend of materials, design, and a ‘no gimmick’ attitude to freeride skiing.
You can find out more about the skis and the process here:
https://www.pfdskis.com/
