In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed users’ data and how brands are levering on them.
Thanks for listening, enjoy!
1️⃣ HEADLINES:
PayPal betting on crypto by allowing its US-based accounts to buy and sell cryptocurrencies like Bitcoin, Etherium, and LiteCoin.
Sources: Reuters, Bloomberg
US Government has announced an antitrust lawsuit against Google for hurting competition with its dominance.
Sources: WSJ
Snap had a great week with a jump in almost 20% of DAUs.
Sources: CNBC
Quibi shutdowns after just six months online.
Sources: WSJ
YouTube’s ad space availability for political ads in the US is so crowded prices have spiked.
Sources: Bloomberg
2️⃣ MAIN STORY:
There are many ways brands can leverage data for engaging customers. Today we talked about three of them:
Understanding your customer.
Predicting behavior.
Engage with customers’ data.
3️⃣ MENTIONED ON THIS EPISODE:
Google’s market share: https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
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⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
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www.notyourmarketer.com
👨🏻💻 @albertolempira on any social network
www.albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic
