What happens in the middle of the funnel?
Well, this is where someone typically moves from 'problem unaware' to 'problem aware'.
The middle of the funnel is generally where people start to consume content, and do lots of homework.
They know they have a problem and they want to know the quickest and easiest way to solve that problem.
They spend time on YouTube, Reddit and comparison sites...
In todays Podcast I explain the process I went through to find the answer to my problem...
