I was looking at a sales letter last night and making some notes around what things I thought I could improve.
The sales letter was good, no doubt.. but there were some critical things missing that I know will increase conversions.
However, before I started writing a word of copy, I went back to my training (like Luke Skywalker..)
Mike Shreeve teaches in his Sales Letter course that the three things you should focus your attention on when writing sales letters are:
1. Improve the Bullets
2. Improve the Headline
3. Improve the proof elements
And that's exactly what I looked at..
The good news is, this sales letter is already converting... so with improvements to the 3 things mentioned above, it should a decent jump in sales.
Lets talk more about it in todays lesson!
