In yesterdays Podcast we spoke about sales funnels, and how many businesses are focusing their attention on only one aspect of their funnel and neglecting the other two.
What they need to realise is each part of the funnel is just as important as the other.
In todays Podcast we go over the Top Of Funnel or ToFu. At this stage in the funnel, people are in the 'problem unaware' stage.
They don't really know they have an issue yet.. or they see something online that grabs their attention.
I use a real life example of a product I recently purchased for a problem I was experiencing with my shoes.
