This morning I dropped my son to family day care and grabbed a coffee on the way home.
It’s another beautiful spring day here and I decided I’d give my car a wash and vacuum.
While I was washing my car, I noticed the front badge of the car was looking a bit tired.
The matte black paint I used from 2 years ago was fading and needed a respray. Nothing major, just a quick spruce up.
After the carwash, I drove my car into the car port, grabbed a screwdriver and removed the grill with the badge attached.
I wandered into the shed to see if I could find the ‘flexi paint’ I’d used from a few years ago.
Sure enough, it was still sitting on the shelf.
I gave it a shake up and got everything for a respray.
Just before I was about to start spraying a fresh coat, I remembered that this particular paint had a unique trick up its sleeve.
You could easily peel off the previous layer of matte paint… to reveal the original shiny chrome finish.
It’s incredible stuff. You can spray whatever the heck you want and then 12 months just peel the paint right off in one go.
It’s revolutionary..
I mean, let’s say you wanted to see what your cars rims would look like in a nice orange colour.
You grab a can of this flexi-paint, spray it on, let it dry.. And stand back and see what you think.
And, if you don’t like it.. Just peel it off!
So cool. I love it.
Anyway, after I finished painting, my marketing brain kicked in.
I started thinking about how important “big ideas” are when you sell a product.
You see, the flexi-paint I used this morning had an incredible big idea. Peel off paint - so simple. And writing copy for that product would be a walk in the park..
But when your product doesn’t have a big idea, things become so much more difficult. You can’t separate yourself and create your own blue ocean. You become a commodity just like everyone else.
You can apply this logic to any product in any market...
