The theory is that B Corp is a better business. But is that true?
Certified B Corps are a new form of business that seek to balance purpose and profit.
This means that rather than solely focusing on profit maximisation, they consider the impact of their operations on their workers, customers, suppliers, community, and the environment.
B Corps are leaders of a global movement of business committed to being a force for good.
To do that they need to meet verified higher levels of:
1. Social and environmental performance
2. Transparency
3. Accountability
Beyond a commitment and verification tool, it's also a movement, community and guide for maximising the impact that your business can make.
Join me, Austin Hansell from Toitū Envirocare, Steve Ardagh of Eagle Protect NZ, Method Recycling, Ian Harvey from Collective Intelligence, Brian Johnston from CoGo and Latesha Randall from The Raglan Food Co as we dissect what this movement is about and why they joined and what they are getting out of the Certification and see if B Corp is better business.
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Ready for some purpose fuelled performance?
