#50 Bradley Hook - When the going gets tough...
Brad reached out to me with a killer initial email
"In the meanwhile, my main project, Resilience Institute, has finally submitted our BIA and all is looking good. What a process!
Along the way, we discovered that our own service (resilience training and support) can add up to 4.4 points to a company's score."
He beat me to it as that's a marketing email I wanted to send to B Corps lol.
We got chatting and pretty soon realised we needed to talk because the Resilience Institute is almost a B Corp and there is so much overlap between purpose and resilience. And Brad is just a cool dude.
The Resilience Institute delivers research-based resilience solutions that help organisations secure a safe, resilient and productive workplace.
A bit about Brad and his work:
"At the intersection of technology, human performance and fun. As a partner at the Resilience Institute, I design tools and extract insights that support thousands of companies and hundreds of thousands of people around the world. In addition to leading design of the Resilience App experience, I deliver workshops and webinars for clients like Electronic Arts, PwC, Franklin Templeton, Tourism New Zealand and many more. For more information visit https://resiliencei.com.
Surfing is my way to access flow state and I have documented the benefits in the film, Waves of Freedom, my book Surfing Life Waves and in my magazine, Surfd.com."
This was a really neat conversation as we almost took turns interviewing each other.
Some of the major topics we covered:
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ And our YouTube channel here for more B Corp-related content - https://www.youtube.com/@growgoodco
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether
Feeling like you’re ready to B Better and want to see if we can help?
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Until next time, B Better!
