Meet Melissa Lawton, Chief Content Officer at SailGP, a global racing league featuring cutting-edge F50 foiling catamarans. She leads strategy across broadcast, digital, and social, delivering 14 races across 4 continents each season. With a background in live sports, music, and entertainment, she’s helped produce content that’s reached over 90 million views. Known for integrating AI and data into live production, Melissa is reshaping how fans experience sailing. In this episode, she shares how SailGP is making elite racing more exciting, inclusive, and globally accessible.
FOLLOW Melissa
LinkedIn: https://www.linkedin.com/in/melissa-lawton-20aabb29/
Instagram: https://www.instagram.com/sailgp/
website: https://sailgp.com/general/how-to-watch
Youtube: https://www.youtube.com/channel/UC8Z3si9YuOzrJN-4dVpW5Jw
YACHT FEMME
Website: https://www.yachtfemme.com
Instagram: https://www.instagram.com/yachtfemme/
Linkedin: https://www.linkedin.com/company/yacht-femme/
