Anubhav is the Co-founder & CEO of Rupifi. He has worked in Financial Services space on Risk, Product and Data Analytics for 12+ years, building Commercial and Consumer Risk Strategies for Amex, Citi, Qbera, Razorpay and now at Rupifi. Rupifi is building India’s first Embedded Lending Fintech for Small Businesses in an Anchor-led approach, working with marketplaces, aggregators and distributors and powering B2B transactions on credit.
