In episode 267 of the IDEAS+LEADERS Podcast, I’m joined by Alex M.H. Smith - bestselling author of No Bullsht Strategy*, founder of Basic Arts, and trusted advisor to leaders who want to make strategy simple, bold, and powerful enough to inspire real action.
Alex has worked with billion-dollar brands like Porsche and fast-moving startups worldwide, helping them escape me-too competition and uncover the only value their business can deliver. His no-fluff approach to strategy has built him a global audience on LinkedIn and YouTube, where he challenges leaders to think differently about what strategy truly means.
In this dynamic conversation, we explore:
Why most companies don’t actually have a strategy - and how to fix it
The “Only, not Best” rule for escaping competition
How to turn theory into bold, practical business moves
Why chasing competitors or customers leads to mediocrity
If you’re a business owner or leader ready to simplify your strategy, stand out from the crowd, and drive decisive action across your organization - this episode is packed with clarity and inspiration.
You can connect with Alex here Home - Basic Arts
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