#Data #Science is a #mind game. Every aspect of data science is related to some aspect of #psychology, because data is nothing but psychology baked into decisions. In this episode, Gaurav uncovers the conscious , sub-conscious and un-conscious sides of data science.
Thanks to Sigmund Fraud for all the fascinating discoveries in human Psychology. I have always been fascinated about how human psychology plays a vital role in decisions we make and how it is inevitable to be understand how human psychology works before you get into improving customer experience and talking about machines replacing human thinking.
One of the major discoveries which Fraud has is around the different states of mind, namely, conscious, sub-conscious and unconscious. From Psychology perspective, our conscious mind is responsible for interactions and decisions we make, sub-conscious is responsible for processing of recent and active information, and unconscious is the dormant state of mind. Ironically what looks the most active is only about 10% of our brain’s capabilities, sub-conscious is around 50-60% and unconscious is about 30-40%. Conscious is like a Screen, sub-conscious is like a processing unit and conscious is like a storage unit.
I see a relevant analogy to this with the way data and the science around it works. Let’s relate the conscious part of analytics to be as ‘Output: Visualisation’, sub-conscious as ‘Analytical processing: Algorithms’ and unconscious as ‘Storage: Historical data.
Listen!
