Paid traffic over SEO to start with
CAC less than CLV
Focus on the funnel and monetization rather than adding features
Tiered monthly pricing works
Cashflow crisis > annual discounts > plan ahead, talk to VC's
Manage time effectively
repurpose content
automate support where possible
hire before it becomes urgent
Build in a viral coefficient by rewarding users for sharing
Speak to customers, get feedback, improve
https://jamesbachini.com/saas-marketing-strategy/
Thanks for listening
