Full Blog Post:
https://jamesbachini.com/analytics-strategy/
- Why analytics is important
- Collecting data, analysis, insights, tests, improvement
- Setup With Google Tools
- Google Tag Manager
- Google Analytics
- remarketing demographic goals
- Google Optimize
- Google Data Studio
- Alternatives - Matomo (Piwik)
- Why collect data in house
- CRO
- Retargeting & audiences
- Qualitative Data
- Bringing it all together
