Full blog post & link to keyword tool:
https://jamesbachini.com/creating-google-ads/
Contents:
- Search, Display and Video
- Default options, interests are not aligned
- Untick search partners and display network for search campaigns
- Track conversions
- Campaign structure, small ad groups for specific search intents
- Affinity audiences (broad), Custom Intent (specific)
- Observation vs targeted (whitelisted)
- Retargeting audiences
- Demographic targeting options
- (gender, age, income, marital, parental, homeowner)
- Location targeting
- Device targeting
- Placements for display campaigns
- Portfolio bidding strategies (ROAS)
- Text Ads
- Keyword modifiers
- Quality score and click through rate
- Dynamic keyword injection
- Display Ads
- Dynamic vs Standard Banners
- Video Ads
- Optimize regularly
- Search terms report, negative keyword lists
- Data Columns
- Google Ads Editor
