Description

1. Start with the ideal customer
   
   Where do they spend time, apps, sites, search terms?
   
2. Paid Ads vs Content Marketing
   
3. Google Ads
   
4. Facebook Ads
   
5. Ad Exchanges
   
   Banner, Native, Push, Pops interstitial
   
6. SEO & Content Marketing Strategy
   
7. Outreach & Email Marketing
   
8. Combining the most relevant traffic sources to create an online marketing strategy