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On today's episode, Angela is joined by the Chief Marketing Officer of the National Hockey League, Heidi Browning. Heidi has a great perspective on how the league is focusing on garnering a younger and more diverse fanbase. She shares stories from her time before the NHL at Myspace and Pandora, as well as some great stories of interacting with fans at games, and how a letter from a young girl sparked a new program for the NHL.