How Flower Farmers Can Survive (and Thrive) During Hard Times 🌻
In this heartfelt episode, Lisa Mason Ziegler shares real-world lessons from 30+ years of flower farming—through 9/11, the 2008 crash, COVID, and today’s economic uncertainty. Learn how to adapt, pivot, and stay rooted when crisis strikes. 🌱 Whether you're a new grower or a seasoned farmer, this episode offers both inspiration and actionable advice.
Mentions
Video: Flower Business Opportunities, A Roundtable With The Pros
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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
