https://www.useloom.com/share/a351516babb74d1e85fa3e90aa1f9a37
material complementar:
https://medium.com/@brettc/implementing-okrs-a-tale-from-the-trenches-f4c42059fa17
https://www.amazon.com/Objectives-Key-Results-Alignment-Engagement/dp/1119252393
https://rework.withgoogle.com/guides/set-goals-with-okrs/steps/introduction/
