You need a framework.
To source content. To create content. To distribute content.
So here's a the framework for building frameworks 😁
- Dedicate time. You have to be committed to it, which means get time on the calendar that you know you can dedicate to it. Me? I've got an hour every morning scheduled to get my personal content work done. Doesn't always take that long, but I've scheduled it, and I don't miss.
- Turn it into a machine. I mean make it a process, with steps that you know you can do within your time frame. Set yourself up for success. Make so if someone were to come in your place you know they could pick up where you left off. This often makes it easy to collaborate and work together to get it done.
- Document it. DON'T spend mental energy thinking through all the steps. Once you have the steps down, write them down and reference those steps every time you hit your process. Relieving that mental burden helps you execute and focus.
- Let results take care of themselves. Don't over think it, be patient, but also set up measurement in a way that means you can adjust your process as you learn more. Don't spend too much time measuring, because you don't want that to take you away from executing.
#marketing
