Description

Episode 11 – Temptation Bundling

In this follow-up to their public-speaking episode, Dr. Joey “Leviathan” and Bobby “Behemoth” dive into the science and street-level practice of “temptation bundling,” the habit hack coined by behavioral economist Dr. Katy Milkman. They explore why coupling a guilty pleasure with a tedious task can neutralize procrastination, share the trials of sore joints, stair-master sweat, and treadmill dissertations, and examine how dopamine, playlists, and mobile games all play supporting roles. Along the way, they test the limits of multitasking, debate the ethics of pay-to-play egg farms, and laugh their way through milk-man puns and medieval nipple lore. By the end, you’ll see that discipline isn’t about willpower—it’s about smart pairings.

• The core formula – Milkman’s research on pairing “should-do” chores with “want-to” rewards to boost follow-through.
• Real-life bundles – from Bobby’s foam-rolling while streaming movies to Joey’s therapy TV on the StairMaster.
• Rules of engagement – why the reward can’t compete for brain power, and how to avoid addictive substitutes.
• Multitasking myths – separating productive pairing from attention-splitting that tanks performance.
• Stacking strategies – combining bundling with Pomodoro timers, curated playlists, and habit-tracking apps for compound gains.
• When bundles backfire – reward fatigue, game overkill, and what happens when your egg empire ruins the fun.
• Comic detours that keep it human –
  • ancient Irish kings and symbolic nipple removal
  • the $5 egg-incubator splurge that fueled hours of real-world productivity

If your to-do list keeps staring you down, this episode hands you a playful, research-backed toolkit for turning chores into treats—plus enough off-road banter to keep the journey entertaining.