Description

What if economic uncertainty didn’t have to derail your fundraising—but actually opened the door to new opportunities?

In this episode, Jennifer Berges, Director of Philanthropy at EngenderHealth, shares what she’s learned navigating donor relationships through past recessions. She explains why planned and legacy giving become essential tools during downturns and how fundraisers can help donors support the missions they love in creative, sustainable ways.

✨ Inside this episode:

• What economic uncertainty really means for fund development teams
• Why planned & legacy gifts are powerful stabilizers in tough seasons
• Practical strategies Jennifer has used to keep organizations strong during recessions
• How to guide donors toward meaningful long-term giving—even when finances feel tight

🎧 If you’re wondering how to fundraise confidently in a shifting economy, this conversation is full of wisdom, strategy, and steady reassurance.

Key Topics/Themes: Planned giving, recession fundraising, donor strategy, economic uncertainty, sustainability in developmentAbout Jennifer: Jennifer is responsible for developing and executing EngenderHealth’s individual giving strategy, including major gifts, planned giving, and family foundation gifts. She also oversees the philanthropy team and annual giving. Jennifer has more than 17 years of experience in fundraising, management, and leadership at higher education, public media, and arts organizations. Prior to joining EngenderHealth, she served as development director at the University of Minnesota Duluth. Jennifer holds a bachelor of arts in history and American culture studies from Washington University in St. Louis and a master of business administration from the University of South Florida.