Description

What if fundraising wasn’t about “us and them”—but truly about all of us?

In this episode, Ali Schneider & Kristi Ackley talk with Michelle Edgerton, founder of The Edgerton Group, about rethinking the way nonprofits view community, donors, and those we serve. Michelle’s Three R’s—relatable, reciprocal, and relational—offer a powerful mindset for more connected, equitable fundraising.

✨ Inside this episode:

• Why traditional fundraising often creates an “us vs. them” divide
• How the Three R’s can reshape donor engagement
• Examples of fundraising that center collective community
• How to build more equitable and authentic relationships

🎧 This episode will challenge, inspire, and expand your view of what fundraising can be.

Key Topics/Themes: Community-centered fundraising, equity, donor relationships, mindset shifts