What separates a good campaign from a truly successful one? Storytelling expert Lori Jacobwith walks through nine steps that every fundraiser needs to master for lasting results.
Step 1 - Leadership
Step 2 - Staff
Step 3 - Board Members
Step 4 - Goals, Timelines, and Urgency
Step 5 - Telling Your Story
Step 6 - Keeping Your Donors Engaged
Step 7 - Money Conversations
Step 8 - Be Specific
Step 9 - Donor Data Management
✨ Inside this episode:
The nine pillars of a strong campaign strategy
How storytelling creates “hope journeys” that donors remember
The simple thank-you practice that boosts donor retention by 37%
🎧 Press play for a masterclass in campaigns that inspire action and build loyalty.
Key Topics/Themes: Campaign strategy, storytelling in fundraising, donor retention, board involvement
Link: Lori L. Jacobwith
