Description

Can Creativity Defend Its ROI in the Boardroom?

Tangible insights, tough questions, and real stories from the front lines of design leadership.

In this episode, host Marian Temelkov plays a skeptical CFO challenging design disruptor, Niklas Mortensen on the true business value of design.🧠

Can creativity justify its cost? 📊

Are there metrics that prove its impact? 💼

And how do we bridge the gap between innovation and financial return?

Guest: Niklas Mortensen- Chief Design Officer at DesignIt, award-winning experience innovation company

Host: Marian Temelkov- CEO of Dynamis Group, a global talent consultancy

🎧 Tune in to hear the verdict.