In this episode, Marian M.P. Temelkov, Global CEO of Dynamis Group, welcomes to the podcast Ellie Norman - Former CMO at Formula 1.
Ellie Norman is an inspirational, marketing leader with particular strength in building brands and creating customer impact. Ellie has managed ‘challenger’ brands, brand revitalisations and turnarounds in fast-moving, consumer-centric, highly commercial environments, including media telco, automotive, and sports entertainment, at the global, regional, and national levels.
In 2004 Ellie was headhunted to join Honda Motor Europe as Communications Manager. Accolades include ‘Impossible Dream’ TV ad and winning ‘Advertiser of the Decade’ 2012 The Arrows. In 2009 Ellie’s role was expanded to lead the communications strategy for 27 markets responsible for pan-European Advertising, media, digital, and printed materials.
In September 2012 Ellie was asked to join Virgin Media as Head of Advertising. During her time at Virgin Media, Ellie led the evolvement of all Brand campaigns with a renewed focus on the key drivers of Brand Equity and ultimately the value ‘Brand’ contributes to the business. This resulted in Virgin Media’s most effective brand communications and creatively the first Gold Arrow for the Bolt 9.58-sec ad.
In january 2014 Ellie’s role was expanded to develop and lead the strategy and implementation of Sponsorship. This resulted in a shift away from V Festival and an emphasis on strategically relevant partnerships and included Southampton Football Club, Football Supporters Federation, BAFTA TV and EGX.
Following the change in ownership at F1, in 2017 Ellie was asked to join the management team as the company's first Director of Marketing to lead the sport in growing its fan base, defining its vision, values & purpose, and ultimately delivering sustainable growth. This included a new identity for the sport after 24 years and a focus on fan engagement. This role was expanded to include Research & Analytics, subscription acquisition, CRM/MarTech, Customer Service, Brand Experience and Web/App & Social Media.
Ellie is a fellow of The Marketing Academy, NED of the Marketing Society, a member of Marketing Group Great Britain, and has a passion for Barry’s Bootcamp and classic Porsches.
