Marketing is one of those activities that almost every company knows should be done. Still, when the time comes to put money in the budget, marketing professionals, especially in B2B, have a hard time justifying the investment and finding ways to prove ROI.During this episode, we'll explore how to justify your marketing budget and how to tie it to business outcomes.
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about justifying marketing spend → https://www.boundify.io/blog/marketing-budgeting-how-to-justify-your-budget
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