Quite often companies start with Digital Advertising when they are not ready; Digital Advertising is like a megaphone or an amplifier that expands what the company is saying about their brand, product, or service through digital channels.
To generate impact with your efforts in digital advertising you should know: who you are selling to, and why customers are choosing you, so you can be ready to get your message and campaigns in front of your audience.
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know
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