Running marketing experiments is essential to any company's growth and development. It involves systematically testing and collecting data to inform decision-making, optimize processes, and improve products or services.
Andres Glusman, co-founder and CEO of Do What Works, shares with us why in order to run successful experiments, companies need to follow a well-defined process that includes several essential components and also be aware of common mistakes and pitfalls so they can take steps to avoid them.
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about common demand gen mistakes → https://www.boundify.io/blog/demand-generation-mistakes-marketers-make-and-how-to-fix-them
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