While there are similarities in lead nurturing strategies for both B2B (business-to-business) and B2C (business-to-consumer) markets, there are also some key differences based on the nature of the target audience and the sales process.
Understanding the unique characteristics of the audience and adapting the approach accordingly is key to successful lead nurturing, whether in B2B or B2C contexts.
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about B2B vs B2C marketing → https://www.boundify.io/blog/b2b-vs-b2c-marketing
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