In this episode of Demand Gen Studio, we sat down with Aaron Schuhmann from QC Growth, focusing on demand generation from a founder's perspective.
We discussed the transition from B2C to B2B marketing, the importance of understanding sales functions in startups, and how to identify customer pain points.
00:00 Intro & Career Journey
06:49 Transition from B2C to B2B
10:54 Challenges & Strategies for Early Stage Startups
23:39 The Importance of Outbound Sales
32:30 Setting Up Sales Processes for Smaller Teams
37:41 Consistency in Marketing & Sales Processes
42:08 Identifying & targeting Ideal Customers
48:06 Final Thoughts & Recommendations
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about Founder-led Demand Gen → https://www.boundify.io/blog/founder-led-demand-generation-with-aron-schuhmann
📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk
 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio
👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/
