Leveraging pillar content with a repeatable framework can greatly help small, B2B teams struggling to produce content regularly. In this episode we explore the concept of pillar content and its role in content strategy.
We discuss how to develop in-depth, long-form content that acts as a foundation, strategies for repurposing content across multiple channels, and using AI tools to streamline content production and editing.
00:00 Intro
01:00 What is Pillar Content
01:49 Why it's Helpful for B2B
07:55 Our Pillar Content Framework
20:40 Content Branches & Distribution Channels
28:05 AI Uses & Best Practices
36:09 Tips to Get Started
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know
📞 Book a Free Strategy Call:
https://www.boundify.io/lets-talk
Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio
👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/
