Aliza Devenyi, Founder and Owner of Cured Catering and successful restauranteur, talks about how being an early adopter of food delivery apps, mastering social media and tapping into the power of network effects helped stand up a business in an incredibly competitive industry with no culinary background, and how her willingness to grind, pivot and re-invent her business inflight allowed Cured to not only survive during the pandemic but thrive through it.
