This is another Amazon Seller Journey installment with Shelley Simone from Scale for Retail.
Shelley is the Founder of Scaleforetail, a UK-based eCommerce events, training & Amazon consultancy with a line up of speakers which have become hugely popular on the European scene.
Shelley became an Amazon Seller in 2015 after an international career in Retail & Manufacturing. She built 2 Amazon Native brands selling across North America and Europe. which she sold in 2021.
Brought up in the UK, Asia and the Middle East, Shelley is multilingual - French, German and the odd exotic language feature in her repertoire. She particularly enjoys creating funky copy that really speaks to customers and uses these linguistic weapons to great effect in her Amazon EU business.
Understanding how big companies work has been an advantage for Shelley and she’s turned dealing with Seller Central into a fine art (as well as having Amazon sponsor Scaleforetail meetups).
Now that her brands have migrated, Shelley’s sole focus is helping other Amazon Sellers succeed in their business ventures.
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